My recently finished project is my 2012 Mantra, a phrase to remember and live by in this year. My mantra is ‘You will succeed because they are lazy’. The concept behind the poster is in the execution. I hand drew the type, corrected it on the computer, printed out a template, and hand embroidered the typography. The embroidery part of the project totaled around 40 hours. The letter D in succeed took 4-5 hours. I learned a great lesson pertaining to my mantra. The extra hours and work definitely made for a product that stands out and make people take a second look. The poster in real life is 30 inches long and you can see each threaded detail. It has a lot more presence than just a digital piece. This is a work that is going up on my wall and I will always remember the difficult process of going the extra mile and reaping the reward.